https://arab.news/55e2g
RIYADH: 抖阴短视频鈥檚 $500 billion giga-project NEOM has partnered with UK-based Dive Butler International to enhance the aquatic and diving experience at luxury island Sindalah.
In a press statement, NEOM noted that the partnership will provide visitors with a deluxe experience both above and below the waters of the Red Sea.
Under the agreement, Dive Butler will operate a five-star Professional Association of Diving Instructors dive center in Sindalah, providing a wide range of aquatic activities for visitors.
Moreover, the firm will also operate electric and hybrid vessels that exclusively use environmentally friendly moorings.
鈥淲e are proud to collaborate with Dive Butler International to provide our visitors with the opportunity to explore the marvels of Sindalah鈥檚 waters and facilitate unique experiences across a multitude of marine activities,鈥� said Antoni Vives, NEOM鈥檚 chief urban development and islands officer.
He added: 鈥淪indalah, located in the north of 抖阴短视频鈥檚 Red Sea coastline, will offer the world a new destination for sustainable and cutting-edge underwater exploration activities all year round.鈥�
Alexis Vincent, founder of Dive Butler International, said that the company鈥檚 partnership with NEOM will offer a one-of-a-kind marine experience to visitors.
鈥淎ll Sindalah guests will have access to unique underwater excursions tailored to their preferences, ultimately giving them the best of marine exploration experiences,鈥� added Vincent.
Scheduled for a grand opening in 2024, Sindalah is expected to emerge as NEOM鈥檚 premier tourism destination.
Developing NEOM into a world-class tourist hub is one of the key goals outlined in 抖阴短视频鈥檚 Vision 2030, as the region is steadily diversifying its economy away from oil.
The Kingdom鈥檚 National Tourism Strategy is to attract 100 million visitors by 2030 while raising the sector鈥檚 contribution to gross domestic product to more than 10 percent.
Earlier in August, NEOM had appointed JLS Yachts as a 鈥渒ey partner superyacht agency鈥� for Sindalah.
The partnership aims to transform the island into a sought-after destination for yachting enthusiasts worldwide, according to a press statement.
In August, NEOM also inked a deal with IMG Golf Course Services to launch a nine-hole beachfront facility on Sindalah Island.
NEOM and BlueNalu join hands in sustainable food ecosystem push
NEOM has signed a memorandum of understanding with BlueNalu, a company known for developing cell-cultured seafood.
According to a press statement, this partnership aims to progress the commercialization, marketing, and distribution of BlueNalu鈥檚 cell-cultured seafood products, along with developing sustainable solutions that will ensure food security in the Kingdom.
Under the deal, both companies will work together to establish an incubation and food innovation ecosystem in 抖阴短视频. They will also engage with regulatory agencies to obtain the approval and sale of these novel foods.
This partnership follows NEOM Investment Fund鈥檚 $20 million backing in BlueNalu, aimed at commercializing healthy and sustainable seafood around the globe.
鈥淥ur investment in BlueNalu goes beyond mere financial backing; it marks a pivotal moment in our commitment to fostering sustainable regenerative aquaculture and resilient food ecosystems,鈥� said Majid Mufti, CEO of NEOM Investment Fund.
He added: 鈥淏y aligning NEOM Food with BlueNalu鈥檚 trailblazing approach, we鈥檙e not just envisioning a sustainable future鈥� we鈥檙e investing in the transformative technologies that make it achievable.鈥�
BlueNalu鈥檚 founder, President and CEO Lou Cooperhouse said the partnership with NEOM will help ensure an accessible seafood supply in 抖阴短视频.
鈥淏y combining our global expertise in cell-cultured seafood and the tremendous number of strategic partnerships we鈥檝e developed to date at BlueNalu, together with NEOM鈥檚 extraordinary vision and resources, we can accelerate the development of innovative, renewable food solutions via cell-cultured seafood,鈥� he added.